when establishing a business, it is important that all communications are well coordinated and that the message of the organization is presented consistently.
includes: business cards, letterhead, and envelope
business card: an essential part of a stationary design, when you hand someone your business card, they will form an immediate opinion about your company. your business card does more than tell people hot to find you: it says something about your company- its culture, and its goal. everything from the color, fonts, the texture, shade, and gloss
typically includes:
- logo
- company name
- employee name
- title
- phone number
- fax number
- email address
- company address
- web address
design tips:
- must be 2"x 3.5"
- horizontal OR vertical orientation
- check for accuracy
- check for unity... continuity among other pieces
letterhead: a printed piece of paper used to send letters, memos, etc.
includes:
- logo
- company name
- company address
- phone number
- fax number
- web address
design tips:
- must be 8.5"X11" (standard)
- must be vertical orientation
- must leave room to write the letter, memo, etc-big empty space in middle
- check for accuracy
- check for unity
Envelopes: the packaging the contains the letter/form when being mailed, standard 10
includes:
- logo
- company name
- company address
design tips:
- must be 9.9'x4.125'
- horizontal OR vertical orientation
- must leave room for recipient's address and stamp
- check for accuracy
- check for unity...continuity among other pieces